The Smashing Pumpkins video for 'Tonight, tonight' is a good example of post modern, intertextuality. Intertextuality is the shaping of texts' meanings by other texts. It can refer to an author’s borrowing and transformation of a prior text or to a reader’s referencing of one text in reading another. The term “intertextuality” has, itself, been borrowed and transformed many times since it was coined by poststructuralist Julia Kristeva in 1966. As critic William Irwin says, the term “has come to have almost as many meanings as users, from those faithful to Kristeva’s original vision to those who simply use it as a stylish way of talking about allusion and influence”. Kristeva's ideas have been linked amongst others to Saussure's (1913) theories of semiotics and Roland Barthes. Barthes's many monthly contributions that made up Mythologies (1957) would often interrogate pieces of cultural material to expose how bourgeois society used them to assert its values upon others. Roland Barthes's incisive criticism contributed to the development of theoretical schools such as structuralism, semiotics, existentialism, Marxism and post-structuralism. While his influence is felt in every field concerned with the representation of information and models of communication, including computers, photography, music, and literature. Barthes’ work was ever adapting and refuting notions of stability and constancy means there is no canon of thought within his theory to model one's thoughts upon, and thus no "Barthesism". His works remain valuable sources of insight and tools for the analysis of meaning in any given manmade representation
and in a slightly more surreal manner, The Mighty Boosh's moon character
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