Tuesday, 26 June 2012

Rapturous

This is cheating a bit as this extract is taken from the TV series 2 of Madmen (2011), however, this scene is rapturous, because...it is at the end of a really significant episode, the main character, Don Draper, a really cool man, is leaving to go on a journey, it is the end of the 1950s and the start of the 60s. He is starting a new phase in his life which reflects the change in society from the 50s-60s. He is entering the unknown, both physically and metaphorically, plane travel then was unusual and very glamorous.
It fits in with the format of Madmen which is to always have a really fantastic song, that was out at that time in the 1960s to close the episode. In
The music rises to a crescendo, in tandem with the visuals, the use of light as the plane rises is amazing and just beautiful, almost blinding him, reflecting his leap into an unknown phase of his life.
When I first saw it on TV, I had to rewind it on Sky+ and watched it several times over.
http://youtu.be/2Ir1Es4ZjN8


They used  a Beatles song, 'Tomorrow never knows', Lionsgate, the studio that produces “Mad Men,” paid about $250,000 for the recording and publishing rights to the song. That is an appropriately high price, several music and advertising executives say, since many major pop songs can be licensed for less than $100,000. Link here


Mr. Weiner declined to discuss the licensing costs, but said: “Whatever people think, this is not about money. It never is. They are concerned about their legacy and their artistic impact.”
Covers of Beatles songs turn up in various media, but the band’s own recordings are rarely heard on television or in films. The surviving Beatles and their heirs are known to be very picky licensors, turning down almost every request.

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